Google Ads for Realtors
Capture High-Intent Homebuyers Instantly
When a prospect searches “homes for sale in [your city]” or “best real estate agent near me,” they’re already motivated. With Google Ads (PPC), you can place your brand at the top of the search results, exactly when buyers or sellers are ready to act.
The Power of Intent
Unlike Meta Ads, which generate awareness, Google Ads capitalize on intent — and that means faster conversions and better-qualified leads. You're not interrupting their feed; you're answering their direct question.
Be the First Agent They Find
Our Google Ads strategies ensure you appear at the precise moment a motivated client is looking for a realtor, giving you the ultimate first-mover advantage.
Our Proven Google Ads Strategy for Realtors
We don’t just run ads — we build conversion ecosystems.
Keyword Targeting
We research and map keywords for every intent stage, from top-of-funnel research to bottom-funnel "ready to hire" searches.
Geo-Targeting
We narrow your ads to the specific cities, zip codes, or radius zones where you operate to eliminate wasted ad spend.
Compelling Ad Copy
We write ads with offers like "Free Home Valuation" and use call & location extensions for immediate action.
Converting Landing Pages
Each ad points to a fast, mobile-friendly landing page optimized to convert visitors into leads.
Understanding Google Ads Quality Score
Google assigns a Quality Score to your ads based on relevance, landing page experience, and click-through rate. A higher score means lower costs and better ad positions.
We obsessively optimize every layer of your campaign (keyword → ad → page) to ensure high scores, meaning you get more leads for less ad spend.
What Can You Expect with Google Ads?
Clients targeting “homes for sale in [city]” and “realtor near me” consistently report ready-to-convert leads within 48 hours of launching campaigns.
$1.50–$4.50
Avg. Cost-Per-Click (CPC)
$20–$70
Avg. Cost-Per-Lead (CPL)
High-Intent
Lead Types (Buyers & Sellers)
20–40%
Appointment Booking Rate
Book Your Free PPC Ad Audit
Want to know if Google Ads can work in your city? We’ll analyze your local competition, estimate ad costs, and show you how we structure winning campaigns for realtors.
Get My Free PPC Ad Audit →Your Google Ads Questions
How fast can I start seeing leads with Google Ads?
Most agents start getting leads within 24–72 hours once campaigns go live.
What’s the difference between Google Ads and Meta Ads?
Google Ads target people actively searching for homes or agents. Meta Ads reach users based on behavior before they search. We often recommend combining both.
Do I need a landing page or website to use Google Ads?
Yes — but we build landing pages that are designed specifically to convert PPC traffic into leads. If you don’t have one, we’ll create it.
What type of leads can I expect from Google Ads?
Mostly high-intent prospects like buyers searching listings in your area, sellers looking to get a valuation, and investors or relocation leads.
How much should I budget for real estate Google Ads?
We recommend a starting budget of $750–$1,500/month, depending on your target location and competition.
Unlock High-Intent Leads in Your Zip Code
Let’s review your market and build a custom PPC strategy for your real estate business.
Request My Free PPC Audit →